Online Marketing: How To Use Instagram To Promote Your Business?

If you are planning to start a business or build an online presence, a website is not enough. You also need to use social media networks. One of the most popular platforms is Instagram. It is one of the most downloaded apps worldwide.
Why do you need to consider Instagram?
Of course, you can use any social media platforms, but don’t forget to consider Instagram. Millions of people are using this social media network, sharing photos and videos every day. This platform will help you promote your business and reach active Instagram users.

Use Instagram to promote your business.

  • Set up your Instagram account.

The first thing you need to do is to create an Instagram account. Don’t forget to verify your account using a mobile phone and email address. As a business owner, it’s vital for you to optimize your Instagram account.

You need to make sure that the username of your Instagram account is your business name or at least related to your business. Once your account is ready, you can upload your logo and use it as your profile picture.

  • Add a bio.

When creating an Instagram account, one of the most important things that you need to do is add a bio or information about your business. It’s necessary for you to keep it short, clear and exciting so you can attract other Instagram users.

As a business owner, you need to add the URL of your website. It will help you drive traffic and convert Instagram users into customers. Always remember, Instagram is one of the most popular social media networks.

  • Create unique photos.

Instagram is about photos and videos. As a business owner, you need to make sure that the photos you are going to share are not just beautiful, but also unique. It will help you gain followers that you can convert into customers.

Interesting photos can attract other users. There’s a big possibility that they will like your pictures, post comments and tag other Instagram users. Sharing unique posts will help you build your brand and promote your business.

  • Write captions.

Just like any other social media networks, Instagram allows the users to write captions for every picture and videos. Always remember, a photo with no caption is not attractive. You can’t attract Instagram users by just sharing a photo.

As a business owner, you need to make sure that your captions are short and direct to the point. You can either use a question or call to action. It will help you build engagement, get more likes and gain new followers. It is also one of the best ways to open a conversation.

  • Use Hashtags.

Aside from writing a caption for every post that you share in your Instagram account, you can use hashtags. It will help you increase your visibility and reach more people. It’s possible that one of your photos can gain thousands of likes because you use hashtags.

As an entrepreneur, you can use your business name as one of your hashtags. You can also include popular hashtags in your posts. Some business owners post their hashtags in the comment instead of adding in the caption.

How to use Instagram effectively for your business?

  • Monitor notifications at least once a week.

Once you start using Instagram for your business, you need to control your notifications at least once a week. It will help you respond to comments from other Instagram users. You can also follow back your new followers or send them a thank you message for following your account

  • Measure your success.

Aside from monitoring your notifications, you also need to measure your Instagram success. You can compare the performance of your Instagram posts and identify which pictures gain more engagement.

  • Post regularly.

Creating an Instagram account is not enough, you need to be active and share photos and videos on a regular basis. As a business owner, you can share one photo per day. It will help you prevent your followers from unfollowing your account.

  • Use scheduling app.

It’s possible that you are busy with other things, but as a business owner, it’s vital for you to maintain your Instagram account. You can use apps like HootSuite and Onlypult to schedule your pictures and videos in advance.

  • Run Instagram ads.

You might want to consider running Instagram ads to promote your business. Of course, you need to have a Facebook page and a Facebook advertising account to run Instagram ads. It’s crucial for you to avoid using photos that you already shared. You can use Canva to create compelling images. Always remember, you can promote your business without spending thousands on advertisements.

Creating an Instagram account is easy, but gaining thousands of followers doesn’t happen overnight. You need to do some experiment and use different techniques. Instagram is really powerful, especially when it comes to promoting your business online.

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