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Is Your Small Business Failing? How to Determine If Bad Marketing Is the Problem

About half of small businesses fail in their first five years. But they shouldn’t fail because of bad marketing. The big uncertainty is whether people need your product. That trumps everything. Even bad marketing can’t kill a product, if it fills a need. But if people don’t need it, the world’s best marketing isn’t going …

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Running a Business from Home: Upgrades Your Home Office Needs in 2020

Are you a freelancer or an entrepreneur working from home? Then you know how important comfort is for your productivity and posture. In the new year, make it your goal to upgrade your office space and make it look like a real office rather than just another room in the house. From upgrading your old, …

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eCom Store vs Direct Sales vs Digital Marketing

The Best Way to Start an Independent Business There are many opportunities to start an independent business, and niches in which to focus. Many people are doing are opening an eCommerce business. Last year more than a 1M people opened an Amazon Seller account, while countless more opened an eCommerce store on Shopify, WooCommerce, Magento, …

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Success Stories – You Can’t Force Yourself to Like Broccoli

Certain jobs require a distinct personality. There is little point in pursuing a job in communications if you are not an extroverted person who loves to interact with people. If your soul bursts with passionate creativity, you are not likely to be content with a job in accounting .  Personalities are like shoe sizes. They …

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